Real-Time Campaign Intelligence for Smarter Marketing Performance
EagleRise, a U.S. based private company, faced increasing challenges in managing and optimizing large-scale Google Ads campaigns across diverse markets:
Fragmented Data: Complex ad performance data in varying formats slowed analysis.
Manual Campaign Evaluation: Analysts spent hours consolidating and reporting insights.
Scalability Limitations: Growing ad volumes strained existing systems, limiting responsiveness.
Real-Time Accuracy Gaps: Campaign optimization lagged due to delayed insights.
Operational Overhead: Manual data handling and infrastructure management increased costs.
As an AWS Partner, EagleRise designed and delivered a next-generation advertising intelligence platform powered by Generative AI and AWS-native services. The solution automated campaign analysis, provided conversational insights, and scaled seamlessly to meet EagleRise’s dynamic advertising needs.
AI-Powered Insights: Amazon Bedrock with Claude 3.7 enabled natural language queries, giving marketers conversational access to Google Ads performance data.
Data Orchestration: The Strands Agent integrated with Google Ads MCP Server to normalize ad metrics and trigger AI-driven workflows.
Scalable Frontend: Amazon CloudFront + S3 delivered low-latency, responsive dashboards globally.
Database Management: DynamoDB provided instant access to processed campaign metadata, while S3 acted as a secure data lake for raw and AI-generated outputs.
Serverless Compute: ECS Fargate, Lambda, and Bedrock powered scalable backend services with cost-efficient autoscaling.
Authentication & Security: Cross-account IAM enforced secure, role-based access for multi-tenant campaign management.
Monitoring & Analytics: CloudWatch ensured real-time visibility into ad processing pipelines and AI workloads.
NuVista’s AWS-powered solution transformed EagleRise’s advertising operations by delivering real-time, AI-driven campaign intelligence with measurable results:
Automated Campaign Analysis: Reduced manual reporting and analysis by 70%, freeing teams for strategic work.
Real-Time Insights: Instant campaign evaluation and optimization recommendations powered by Bedrock.
Improved ROI: 25% increase in ad spend efficiency, reducing customer acquisition costs.
Scalability & Reliability: ECS Fargate and DynamoDB handled thousands of concurrent ad queries with sub-second response times.
Enhanced Customer Engagement: Conversational data access empowered marketers with self-service insights.
Operational Efficiency: Cloud-native automation cut infrastructure overhead by 40%, ensuring compliance and scalability.
EagleRise – A U.S. based advertising intelligence firm delivering large-scale marketing performance solutions.
EagleRise envisioned a scalable, AI-driven ad intelligence platform to unify Google Ads data, automate campaign insights, and deliver real-time optimization for global marketing teams.
NuVista built a serverless, Generative AI–powered solution that streamlined Google Ads analysis, reduced manual overhead, and provided marketers with real-time, conversational insights — driving higher ROI, better customer engagement, and long-term scalability.
